October 12, 2009
'Wild Things Week' pushes Spike Jonze movie launch
New York City shills hard this week for Spike Jonze’s newest movie, declaring “Wild Things Week” with celebrity readings, photo booths and multiple museum tie-ins.
“New York City is an urban jungle in which its residents and visitors can let their imaginations run wild, so it is fitting that we celebrate the big-screen release of Maurice Sendak’s treasured childhood story here in his hometown where he found the inspiration to write the book,” said George Fertitta, CEO of NYC & Company, the official marketing and tourism organization for NYC.
The film, which will premiere Tuesday at 7 p.m. at Lincoln Center’s Alice Tully Hall, gets plugs from the Museum of Modern Art (which hosts the “Spike Jonze: The First 80 Years” film series;) Morgan Library & Museum (which displays “Where the Wild Things Are: Original Drawings by Maurice Sendak;”) and the children’s museums in Staten Island, Manhattan and Brooklyn.
The New York Public Library on Tuesday at 4 p.m. hosts the “Where the Wild Things Are Celebrity Reading” event with Max Records, Catherine Keener, and Forest Whitaker.
The deal with Warner Bros. Pictures for “Where the Wild Things Are” isn’t the first for the city. In 2007, Spider-Man Week in NYC coincided with the premiere of “Spider-Man 3.”
Image source: NYC & Co.
October 12, 2009 8:20 AM in Kids, Museums, Sightsology
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