October 28, 2009

Broadway's 'Next to Normal' to debut a 'Twitter song'

Broadway’s “Next to Normal,” which in May tweeted its entire show online, today will premiere a “Twitter song,” written in collaboration with its social media followers.

The song, “Something I Can’t See,” will make its debut tonight at 7 p.m. at 92Y Tribeca — and on Twitter.

“‘Next to Normal’ has solicited suggestions from the Twitter followers on all aspects of the new song, from which characters are performing it and where it takes place in the musical’s storyline, to song structure and lyric suggestions,” producers said in a news release. “The song will not be incorporated into the Tony-winning musical.”

Picture credit: The company of “Next to Normal.” Picture by Joan Marcus/Hartman Group.

Earlier: Broadway’s ‘Next to Normal’ to Twitter full performance
Broadway parody: CollegeHumor’s ‘Web Site Story’

October 28, 2009 11:12 AM in Broadway, Downtown, Techology

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