March 3, 2009
'West Side Story' a hit at box office even in previews
“West Side Story,” which is still in previews, looks like it’s a hit even before the critics get a chance to weigh in on the merits ofthe revival.
Variety reports the box office already grossed “a boffo $1,042,713 for its first seven preview perfs.”
The Palace Theater has been around 96 percent capacity and opening night is still more than two weeks away, March 19.
Even on a stellar cold Monday last night, demand was brisk at the $26.50 front-row ticket lottery held two hours before every performance. There are 18 of the cheap seats available at each drawing.
Regular tickets are priced $46.50 to $121.50. Premium seats are $300.
Picture credit: Awaiting the front-row lottery results at “West Side Story” on Monday. Amy Langfield/NewYorkology
March 3, 2009 10:20 AM in Broadway, Cheap Stuff, Midtown, Sightsology
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