December 11, 2008
High in the Sky: Under the big red New Yorker sign
NewYorkology contributor Moses Gates is an urban planner, part-time tour guide, and full-time Gothamphile. He reports on the the high up, the low down, and the out-of-the-way in New York City. All pictures are by Steve Duncan, an urban explorer whose extensive NYC photography can be seen at UnderCity.org.
NewYorkology recently got a chance to take a peek up-close at one of the iconic “New Yorker” signs on top of the New Yorker hotel. The old neon sign was replaced in 2005 with an identical energy-efficient LED sign. It’s now on an automatic timer as the 20-foot high letters get lit up from dusk until midnight, and then again from 5 a.m. until dawn.
While changing the color is technically and legally difficult, each letter can light up individually, and a flashing or shuffling “New Yorker” sign could be done.
With towers such as the Woolworth and Bloomberg buildings occasionally doing specialty lighting as of late, is the New Yorker Hotel going to get in the game as well? “We talk about doing it, but there’s no specific plans right now,” Tom McCaffrey, director of sales and marketing for the hotel, told NewYorkology.
Two of the hotel’s tower suites — rooms 3802 and 3810 — have private terraces directly under the big red sign. While those room rates for this weekend are $399 and $429, the prices drops to $349 the first weekend in January.
Earlier: High in the Sky: Empire Hotel’s rooftop cocktail bar
High in the Sky cocktails at Roosevelt Hotel’s mad46
High in the Sky at Peninsula hotel’s new Salon de Ning
High in the Sky: a Times Square 360 at The View
High in the Sky: Statue of Liberty’s observation decks
High in the Sky: Above restaurant, eat with The Hand
High in the Sky: Rockefeller Center’s pristine roofdecks
High in the Sky: Empire State Building’s 102nd floor
December 11, 2008 2:03 PM in Architecture, History, Hotelology, Midtown, Sightsology
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