April 9, 2008

L’Occitane, Brooklyn Botanic in cherry blossom deal

Brooklyn Museum has Luis Vuitton, and now the Brooklyn Botanic Garden has L’Occitane en Provence.

The garden, home to the largest collection of cherry trees outside of Japan, has hooked up with the company to launch "its limited-edition line of cherry blossom inspired products, as well as to showcase its permanent line of cherry blossom beauty offerings."

Some of the garden's 220 cherry trees are already in peak bloom, but the annual Sakura Matsuri Cherry Blossom Festival is scheduled for May 3 and 4.

More from the press release:

In addition, L’Occitane U.S. fragrance experts Hollis Hillhouse, vice president of international training, and Anne-Cecile Brilland, senior marketing manager, will enlighten Garden visitors about the mesmerizing olfactory properties of fragrances such as Cherry Blossom Eau de Toilette during a lecture, "Cherry Blossoms and the Art of Perfumery,� during BBG’s Sakura Matsuri.

April 9, 2008 3:38 PM in Out of Manhattan, Shopology

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