October 16, 2006

MoMA hearts YouTube

Maybe not quite as weird as William Shatner on MySpace, but the The Museum of Modern Art is embracing YouTube.

"The Residents: Re-Viewed," an exhibit opeing at MoMA on Thursday, will include video snippets chosen by viewers of the Googlerific site. See the video choices here.

MoMA isn't alone among museums trying to connect with kids these days, or at least their newfangled technology, according to the Wall Street Journal. Other New York examples sited:

- The Pace/MacGill Gallery "Self-Portraitr" show based on Flickr pictures

- Cooper-Hewitt National Design Museum extends its awards to include a "people's design award" based on votes from visitors its website

More from the Journal:

Much the same way that MoMA and other contemporary museums added photography and film as artists began working with them, the Internet is becoming an increasingly important creative medium, (longtime MoMA curaotor) Ms. (Barbara) London said. YouTube, in particular, has tapped into a part of popular culture that intrigued the museum. "It's like Andy Warhol and his can of Campbell's soup, almost," she said, referring to one of the museum's signature paintings. "It's a brand. It's very much now. It's alive."

October 16, 2006 10:16 AM in Midtown, Museums, Techology

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