October 05, 2005
Michelin Guides revving up for New York
November's launch of Michelin's Red Guide for New York will mark a change in direction for the 105-year-old publication. Not only is it the first time the venerable guide reviews a restaurant outside of Europe, but the look of the book will lose some stuffiness, the guide's chief, Jean-Luc Naret, told Conde Nast Traveler. To make sure New York readers take to the new guide, Naret is making the book more open and informative than the European editions. With only two entries per page, it will give restaurants a more thorough review than the maddeningly oblique hiccup they get in the standard guides. The starred reviews will be even longer. There will be photographs, too. All in all, Naret promises what to the French, who hold their Red Guide dear, must sound like a very splashy American-style debut. Naret said the reviews were compiled by five veteran European reviewers and one newly hired American. He didn't offer Conde Nast any ratings teasers except to say New York would probably get at least one of the coveted three-star restaurant ratings.
(Link found via Gridskipper.)
October 5, 2005 12:08 PM in Foodology
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