August 31, 2004
Like Dorothy on a yellow brick road
Wired magazine details a new techie way to experience New York: For a true indie tour of the Big Apple, grab your cell phone and follow the yellow arrows now littering the city.
Part graffiti, part game, Yellowarrow provides New Yorkers with a means to share insider tips ("This taqueria serves the best tostadas") and random trivia ("Al Capone once stored his prohibition gin in this carriage house") with other clued-in SMS users.
How it works: The site's organizers distribute thousands of 4.75-inch yellow stickers at concerts, art openings, and other events around town. Citizens point the stickers at whatever urban monuments strike their fancy, then upload their insights to yellowarrow.org. Each arrow bears a unique alphanumeric code (like d726p), which passersby can punch into a text message and send to Yellowarrow. A few seconds later, the server pings back with the scoop on that sticker. (Link via Smart Mobs.)
Update: Hey I finally came across one of these just as the blizzard left town this weekend. Here it is, pointing to the ice-crusted East River. I went to the Yellow Arrow site, typed in the code, and got this message: "between nyc and bklyn there is nothing in common, either in object, interest or feeling - unless it be the waters that flow between them."
August 31, 2004 11:06 PM in Techology
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